The process of selling a home can be complex, emotional, and for varying reasons, difficult. It can also be an exciting time as you prepare for the next chapter in your life. Hiring a REALTOR® ensures that you are professionally represented, and nothing falls through the cracks.
While it may be tempting to try to sell your home alone without professional expertise, consider the value of your time, the possibility of your time being wasted by unqualified individuals, and the problems that arise when trying to negotiate the sale of your own home. The best deals are often struck by a skilled third-party negotiator.
As an agent vigorously representing your best interests, I am your profit center, not your expense. What? Did I really just say that? You betcha. According to the 2015 Profile of Home Buyers & Sellers (National Association of Realtors), the national median sales price for a sale completed by an unrepresented seller (a “FSBO”) was $210,00, compared to $249,000 for agent-assisted home sales. That is a 16% increase for agent-assisted sales. Even if you selected the largest, most comprehensive marketing package I offer, the cost to you is far, far less than 16%.
Why You Should Hire Me to Sell Your Home
- I am a full service REALTOR® who is dedicated to the art, science, and process of selling your home. I roll up my sleeves, and I get to work for your immediately.
- I specialize in internet and social media marketing of homes. Most buyers look online first. I make sure they find your home, and that your home shines above the competition. Examples of single property websites I have recently completed:
- I communicate with you frequently. I listen to your needs, and I execute our joint plan swiftly and effectively.
- I am a natural educator. We are a team, and I am your professional resource/advocate.
- I analyze market conditions in your neighborhood to ensure that you select the best pricing strategy. Entering the market at the right price and capturing the momentum of a “just listed” property is an essential skill.
- I am with you every step of the way. Seeing the contract through to closing and vigorously representing your interests throughout the negotiations is one of my most essential services.
- If you are looking to move to a new home in the Portland metro area, I can help you there as well. If you are looking to move outside the Portland metro area, please allow me to introduce you to a trusted Realtor resource wherever you are relocating.
What I do to Sell Your Home
Selling your home comes down to proper pricing and number of buyer views. After we select the proper pricing strategy for your home, my job is to bring as many potential buyers as possible through your front door by any combination of the following:
- Create excitement and buzz with “coming soon” listings and online media campaigns.
- Organize professional real estate broker tours.
- Host open houses for potential buyers (once we have discussed this option thoroughly).
- Utilize professional photographers for still, video, and 3-D video that will show your home at its absolute best.
- Offer staging counsel from a staging professional, if needed.
- Create a single property website as your hub for all social media marketing.
- List your home in the multiple listing service, which then feeds numerous other websites such as Zillow, Trulia, Redfin, Realtor.com, Yahoo, and Homes.com, to name just a few.
- Collect and analyze broker feedback.
- Monitor comparable properties to keep on top of your market position.
- Provide a clean, well-lit “For Sale” sign (where allowed), filled with color flyers or brochures.
- Work tirelessly to ensure that your transaction closes smoothly so that you can start the next chapter in your life.
Frequent Communication
You will receive a weekly marketing update from me while your home is on the market. This report will summarize the listing activity as well as broker feedback.
While you are free to contact me any time, you will receive a phone call from me each Friday to discuss your listing, our progress, and any concerns either of us may have.
The Ultimate Goal
My goal is to ensure that you are professionally and fully represented, that the sale and negotiations go smoothly, and that you are fully satisfied with my services. I want to be your go-to for real estate services now and in the future. If you are fully satisfied with my services, I would be honored to work with your referred friends and family.
Key Blog Posts Especially for Sellers
- Decluttering 101: Preparing to List Your Home for Sale
- 14 Home Staging Tips to Sell Your Home
- Prioritizing Pets in Real Estate Listing
- 8 Tips for Getting the Highest Appraisal Possible for Your Home
- Sellers: How to Prepare for a Photo and Video Shoot
Contact me today to start the process of selling your home.